Project info
Caldance is a unique project that combines fitness, gamification and blockchain technology. The new-generation bicycle trainer turns every minute of exercise into a valuable asset, allowing users to earn cryptocurrency by simply pedaling.
Manufactured in China, the exercise bike is equipped with high-tech sensors and an intelligent system that captures user activity and converts it into digital tokens. These tokens can be used in the project ecosystem, exchanged for rewards, or even withdrawn for use in real life.
A key element of Caldance should be a mobile app that turns exercise into a fun experience. Interactive games, user ratings and the ability to compete with friends should motivate to exercise more and with pleasure. The app will synchronize with the exerciser, tracking progress and offering additional challenges to reach new goals.
Project objectives
- Create a brand design
- Product design and visualization
- Develop the logic and design of the mobile application
- Create a website and promotional materials for the company
- Develop a marketplace
- Design of marketing materials and printing
Comprehensive solution for the company
For the set project goals, our team was able to realize:
- Created a company logo
- Developed the company’s identity, considering and visually displaying the values and technology of the project
- Modeled and branded the company’s product
- Created a fair amount of content and visualizations for project tasks
- Thought through the mobile app structure, tiers and gamification, then created a plan to implement it
- Made the UX/UI design of the application
- Developed an image and responsive promotional website
- Developed a marketplace
- Invented and created the packaging design for the product
- Created a series of marketing materials needed by the marketing department for both investors and consumers
Brand identity, product design, marketing materials
Mobile app
Project website and marketplace
